San Francisco – Williams-Sonoma retail brand PBTeen is opening its second store in the Chicagoland area in Oakbrook, Ill., on Sept. 26. The store will operate as a combined location with sister brand Pottery Barn Kids.
The new PBteen store will be anchored around a complimentary PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs come to life on a television screen overhead.
When teens and their parents visit the new PBteen store, they can expect a customizable shopping experience with on-site design specialists available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.
This will be the fifteenth PBteen location in the U.S.