San Diego -- Petco today that Brad Weston, currently executive VP, chief merchandising officer, has been named president of the company’s small-format division, Unleashed by Petco. In this newly created and expanded role, Weston will drive all future strategy and operations for Unleashed by Petco, while continuing to lead merchandising for the Petco brand.
"Brad is a world-class retail executive who has consistently demonstrated both passion and effective leadership for our business, helping to improve the customer experience, drive product innovation, build talent and achieve results," said Jim Meyers, CEO, Petco CEO Jim Myers said. "He's built a strong merchandising leadership team for Petco and we're confident in his ability to take on this additional responsibility to drive continued growth and differentiation for our Unleashed by Petco brand."
Unleashed by Petco stores provide a tailored assortment of mostly dog and cat products focused on natural foods and "Made in the USA" brands. The stores also offers a variety of services including dog training, vaccination clinics and pet parties, as well as grooming and self-service pet washing at select locations.
Petco introduced Unleashed by Petco in 2009, and it has since grown to more than 100 locations across the country, making it the fifth largest U.S. pet specialty chain if it were a stand-alone brand. In 2013 alone, a total of 38 new Unleashed stores were opened throughout the United States.