NEW YORK — DC Comics' costumed superheroes are heading to PetSmart stores in July. The specialty pet retailer will debut an exclusive line of DC Comics-themed pet apparel and toys for dogs by Fetch for Pets.
The licensing partnership between Fetch for Pets and Warner Bros. Consumer Products on behalf of DC Entertainment features DC Comics characters such as Superman and Dynamic Duo Batman and Robin. Along with T-shirts, dresses and bandanas the line also includes ball bodies, teethers, bottle crunchers and plush figures.
“After the huge popularity of our DC Comics-themed pet products last year, we look forward to bringing more products from this iconic brand exclusively to PetSmart,” said Steven Shweky, top dog at Fetch for Pets.
To help market the exclusive line for PetSmart, Warner Bros. Consumer Products plans to hand out special edition DC Comics-themed ball bodies for dogs from the Fetch line with exclusive Comic Con hangtags at this year's San Diego Comic Con. Animal lovers who can't make it to the comic con can get Superman, Batman or Robin ball bodies at PetSmart.
Fetch for Pets is a manufacturer of pet products with an emphasis on licensed brands. The company's product line includes grooming and oral care, stain and odor control, waste management, treats and chews, apparel, accessories, toys, bowls and feeders, collars and leashes, beds, aquatics and small animal and reptile supplies.
PetSmart has approximately 52,000 employees and operates more than 1,278 pet stores in the United States, Canada and Puerto Rico, more than 196 in-store PetSmart PetsHotel dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information.