Atlanta -- PGA Tour Superstores announced three new store openings in 2014 and an ambitious growth strategy that will more than double its current retail footprint, adding one million square feet of new golf retail space over the next five years.
As part of its growth plan, the mega-golf retailer will open new interactive retail experience stores this fall in Orlando, Florida; North Scottsdale, Arizona; and Southlake, Texas.
"Despite a flat retail landscape in the golf industry, we have growth plans that prove experiential retail is alive and well," said PGA Tour Superstore president and CEO Dick Sullivan. "We currently have plans to grow PGA Tour Superstore's presence by up to 25% per year over the next five years in locations across the U.S.”
The company currently has 19 retail stores ranging from 40,000 sq. ft. to 50,000 sq. ft. per store. Each store has up to 14 custom fitting simulators and practice bays in every location. The retailer plans to have up to 50 locations by 2018.
"When it snows in Chicago or New York, golfers can come into our stores, work on their game and see their ball flight on our launch monitors,” Sullivan said.” And they can putt on our 2,000-sq.-ft. putting greens. This experiential format works, and we're excited to roll it out to many more markets over the next several years."
Each store features certified golf pros, personalized golf lessons and the best in golf technology, equipment, apparel, custom fitting and repairs. The stores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons.
"We couldn't have picked three better markets to expand in this year," added Sullivan. "Orlando is a new market for us and builds on our presence in Florida, while Southlake and North Scottsdale allow us to add stores into two existing markets."