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Piperlime integrating Instagram feeds into website

San Francisco -- Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

"We're excited to integrate social media into our customers' shopping experiences," says Lexi Tawes, VP and general manager of Piperlime. "Interweaving technology into our incredible mix of product and fashion expertise is making Piperlime more than a shopping destination; we've become a style resource."

In addition to the site updates, the brand is revealing a new logo that embodies Piperlime as a true, elevated fashion destination.  The company is also introducing the Piperlime Collection, a trend-driven collection will feature 68 classic pieces ranging in price from $34-$170, and will evolve each season, complementing the other brands offered on the site.