Pitney Bowes survey finds younger consumers open to QR codes

Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.

“Consumers have become conditioned to getting things at their fingertips and QR Codes enable the coupons and deals that appeal to be easily accessible,” said Justin Amendola, VP global SMB digital strategy, Pitney Bowes. “As marketers move toward measuring real time results of their campaigns, QR codes deliver a few of consumers as them change lanes from one channel to another. Whether you are a local bridal shop or a multinational packaged goods brand, QR codes are a measurable new marketing tool that’s gaining traction with consumers.”

Pitney Bowes offered the following six tips for marketers implementing QR codes in campaigns:

  • Focus on printed pieces such as magazine ads or packaging.
  • Attach a message to communicate the customer value of scanning the code.
  • Offer a mobile-friendly landing page.
  • Use QR Codes to integrate your digital and physical marketing programs.
  • Measure and analyze results.
  • Acknowledge, thank and reward your customers.

 

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