Plano, Texas – Pizza Hut is introducing all-new mobile ordering apps and a refreshed mobile website. The new mobile enhancements will enable users to order in less than 30 seconds, will be GPS-enabled to assist in finding the nearest restaurant and will immediately update as new products and deals are introduced.
Digital ordering accounts for about 30% of deliveries and carryout traffic for Pizza Hut nationwide and nearly half of the company's digital orders stem from mobile devices. That's a 4,000% increase in Pizza Hut mobile ordering since 2010.
Pizza Hut partnered with industry-leading mobile designers and developers to produce a simplified ordering flow based on best-practice mobile navigation and user experience. The company will also add a reordering feature in the near future that will save orders enabling users to place an order in 10 seconds. In addition, Pizza Hut has added an "Inbox" and application badges for delivering deal messages to app users. Push notifications will soon be added to let customers know when their delivery order is on its way.
Other features include instant access to new menu additions without downloading updates and GPS technologies to find nearby restaurants and gain access to local deals. Current Pizza Hut app users should have received a notification update for the new mobile app. New users can download the app at the Pizza Hut website and in the Apple and Google app stores.
"When it comes to technology in the pizza category, no one has led the way like Pizza Hut," said Kurt Kane, chief marketing officer, Pizza Hut. "We've consistently innovated in this area with technology that improves the experience and focuses on convenience for our customers. Our new apps and mobile website again push that forward with even more speed and ease."