Pollo Campero, the fast-growing Latin chicken chain, unveiled a new prototype designed by Interbrand Design Forum. Created with the American consumer in mind, the new design debuted in Webster, Texas. Two other locations are due to open in the Houston area by yearend.
“Pollo Campero is a huge hit in Central America, but it needed to be brought to the U.S. in a bigger and more relevant way,” said Tom Kowalski, VP design, Interbrand Design Forum. “Research showed that the logo and the exterior didn’t do enough to convey the authenticity of the food or the level of service that are found inside.”
The new environment is bright and full of bold colors. Throughout the space, dynamic angles and intersecting planes convey passion and energy, while the colorful palette and textures offer an authentic Latin feel. The tile floor is designed with color breaks and interesting angles to create energy.
Materials, including multi-colored ceramic tiles on the front of the counters, add depth and warmth while stainless steel and glass emphasize culinary expertise.
“Collectively, the imagery, positioning of our fresh Latin flavors and our new logo signals that we are a forward-thinking brand that still cherishes our rich brand heritage,” said Lisken Kastalaynch, VP marketing, Pollo Campero, which operates more than 300 restaurants in 12 countries around the globe. “We believe this modern iteration of our concept will make us more accessible to a wider range of American consumers,”
Currently, Pollo Campero operates approximately 50 U.S. locations, with plans for additional sites.
Click here for more SPECS News.