Poor Customer Service Leads to a 16% Loss

Irving, Texas, Arecent study conducted by M/A/R/C Research and National In-Store found over 16% of consumers said they would stop visiting a store altogether as a result of a bad customer experience.

In store categories where consumers actively seek out advice and knowledge from sales associates, namely consumer electronics and home-improvement stores, consumers feel it is important to have sales associates who can assist them. Over 95% of consumers indicate sales associates are very/somewhat important, with two-thirds indicating they are very important.

"While product and price may bring customers in the door, executing the expected level of customer service keeps them from walking out and into a competitor's store," said Erika Cinicolo, research manager at M/A/R/C Research.

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