Princeton, N.J. NAI ReStore and NAI ReStore’s Market Analytics have been retained by quick-serve restaurant Popeyes to help develop an expansion plan for the chain to grow into Canada.
According to NAI ReStore, the assignment includes conducting market segmentation, competitive analysis, store performance and customer-segmentation analyses as the chicken restaurant chain plans to expand in Toronto, Ontario, and eventually across Canada in the next five years.
NAI ReStore, the retail arm of NAI Global and NAI Ashlar Urban, its Canadian brokerage operation, have been selected as the preferred broker for these new locations, and will serve as project managers as needed.
“Popeyes selected NAI ReStore and its Market Analytics for its extensive and exclusive abilities to provide real-time, accurate and detailed market demographic data around the world and its ability to then turn that data into immediate market penetration results on the ground,” said David Solomon, president, NAI ReStore.
As of July, Popeyes had 1,905 restaurants in the United States, Puerto Rico, Guam and 26 foreign countries.