Project Profiles

It’s a big show and there’s a lot to see, but if you have time to check out just a dozen properties, these may be the ones. From a $700-million upgrade to an already successful mall in San Jose, to the erection of an elegant town center on a historic site in Gainesville, to the continued development of a retail icon in Columbus, these properties are the ones moving physical retail forward. Booth numbers are included for your convenience.


Lake Nona Town Center Booth C1124

Location: Orlando, Fla.

Developer: Tavistock Development Co.

Retail, planning, leasing and development services partner: Steiner + Associates

Key tenants: Bosphorous Turkish Cuisine, and CHROMA Modern Bar + Kitchen. Jacq & Jack’s salon. A luxury theater, brewery, comedy club and live performance center, and bowling concept are expected to be open in late 2017.

Status: The first phase opened in January 2016 with an 85,000-sq.-ft. office building, Courtyard by Marriott and Residence Inn by Marriott hotels, 16,000 sq. ft. of retail and restaurant space, and a multi-level parking structure. The next phases will include 1 million sq. ft. of retail, restaurant, entertainment, office and hospitality uses.

“This city of the future is sure to be the talk of the show floor,” said Steiner + Associates founder and CEO Yaromir Steiner. “Not only are we coming in with great leasing and development momentum, we are bringing a full-scale model of the town center community which always creates energy and draws tremendous attention to the booth.”

The 100-acre Lake Nona Town Center will serve as the defining anchor and amenity for Lake Nona, a 17-sq.-mile mixed-use living lab and innovation hub in Orlando. Ultimately, it will feature more than 3.8 million sq. ft. of commercial space at build-out. Lake Nona is one of the fastest-growing communities in the U.S. with more than 10 million sq. ft. of world-class residential, commercial facilities and infrastructure in place. Adjacent to the Orlando International Airport, Lake Nona is home to thoughtfully designed neighborhoods, world-class education facilities, Lake Nona Medical City, a Sports & Performance District highlighted by USTA’s New Home of American Tennis – the largest tennis facility in the world – diverse work spaces, recreational facilities, retail centers, and entertainment venues.

“Lake Nona Town Center is unlike any other mixed-use project in the country,” said Steiner.


One Loudoun Downtown Booth N2435V

Location: Ashburn, Va./Washington, D.C.,/Baltimore Corridor

Owner/operator: RPAI

Key tenants: One Loudoun Downtown’s core is home to a curated collection of retail and restaurants including Barnes & Noble, Alamo Drafthouse Cinema, Great Gatherings, Matchbox, The Fitness Equation, Eddie Merlot’s, Uncle Julio’s, and much more.

Status: One Loudoun Downtown features 287,000 sq. ft. of retail with an additional 50,000 sq. ft. set to open in 2017. The project is entitled to include a total of 3 million sq. ft. of office, 750 hotel rooms, and more than 1,000 residences.

“One Loudoun is a dynamic community anchor offering the ultimate lifestyle experience in rapidly growing Loudoun County, Virginia,” said Greg Goldberg, VP and leasing director of RPAI’s Eastern Division. “The property’s prime location, smart design, and walkable amenities make it one of the most exciting developments in the Washington, D.C. MSA.”

One Loudoun Downtown’s unique merchandising delivers the latest in fashion, dining, entertainment, and day-today shopping needs, while exclusive event programming helps bring the neighborhood together.

One Loudoun Downtown is positioned in one of the fastest-growing counties in the nation. Loudoun is projected to grow 10% over the next five years. With the extension of Metro’s Silver Line – scheduled to finish in 2020 – the county’s connections to business, government, and culture will only increase. One Loudoun is one of several premier Washington-Baltimore Corridor mixed-use and lifestyle assets owned and operated by RPAI. “Our national and local teams are focused on matching the customer profile with the right community to meet the needs of our retail partners,” said Goldberg.


Woodbridge Village Center Booth C1548

Location: Irvine, Calif.

Developer/Owner: Irvine Company Retail Properties

Key tenants: Grocery Outlet, Barnes & Noble, AMC Woodbridge 5 Theaters, Focus Dance, Corepower Yoga and Yogurtland

Status: Building façade and site improvements are underway with expected opening fall 2017.

The highlights of this $30-million reinvestment will be the removal of one of the center’s two-story buildings (24,000 sq. ft.) to allow creation of a unique open space amenity along Barranca Parkway that will serve as the village’s “front porch.” Other enhancements include new building façades, improved landscaping, new play areas, seating and a one-acre plaza. The project will be anchored by a new grocer, Grocery Outlet. Irvine Retail is seeking to enhance the overall retail offering, aesthetic, and Woodbridge Village Center, which has long served as the primary gathering place of the Woodbridge community, the oldest residential village in Irvine.

“Woodbridge Village Center represents our ongoing commitment to continuous reinvestment into our portfolio, a reflection of our master planning process,” said Dave Moore, president of Irvine Company Retail Properties. “Our goal is to share with our prospective merchants that we strive to own, develop, and manage properties that are relevant to our communities. We view our relationships with merchants the same way – as partners invested in long-term success.”


Butler Town Center at Stengel Field Booth C2012

Location: Gainesville, Fla.

Developer/Owner: Butler Enterprises

Key tenants: Whole Foods Market (late 2017), P.F. Chang’s, Regal Cinema, and Stengel Field Food Hall. Casual and bistro dining and additional retailers are in negotiation. Butler Town Center will also feature more than 200 luxury residential apartment units.

Status: Now under construction for a fall 2018 grand opening.

This Main Street-style center will create a new shopping, dining, and entertainment district in North Central Florida, bringing retailers, restaurants, and experiences not available elsewhere in the region. A thoughtfully crafted mix of familiar and new-to-market boutiques will join another regional first: The Stengel Field Food Hall, boasting a chef-curated selection of outstanding local and regional specialties in a setting that pays homage to the property’s deeply rooted aviation history.

Located atop the Food Hall will be five stories of luxury apartments, complemented by additional residences above the shops along “Main Street,” giving Butler Town Center a genuine urban feel. The streetscape’s numerous amenities will have a special focus on water. Seven features will range from small reflection pools to a signature illuminated fountain strategically situated to establish gathering places and landmarks. Outdoor cafes will create a tasteful scene for meeting friends day through evening, while additional seating areas allow guests to enjoy the lively atmosphere.

“The synthesis of entrepreneurship, a good idea, and the American free enterprise system has allowed us to create and grow a quality project that brings so much to the community,” said Butler Enterprises President Deborah Butler. This evolution of the original Butler Plaza into the 267-acre Neighborhoods of Butler creates 3,500 permanent jobs and more than 1,500 construction jobs.”

Butler’s RECon booth will focus on the retail renaissance underway in Gainesville. “Our booth’s exterior will feature our new branding visuals, while interior photos will offer the story of Butler Town Center at Stengel Field, enabling our clients to feel how the brand and architecture are rooted in the history of the site’s days as a pioneering air field,” noted director of leasing Tad Templeton.


Rock Run Crossings
Booth S341Q

Location: Joliet, III.

Developer/Owner: Cullinan Properties

Tenants: Excellent mixed-use opportunities for retail, entertainment, restaurants, hospitality, office/medical and residential.

Status: Under development; anticipated opening in summer 2019.

Located in desirable Will County at the Interstate 55 and Interstate 80 interchange with an estimated 230,000 vehicles passing daily, Rock Run Crossings is a convenient destination for Chicagoans and a regional draw for downstate residents and those traveling from Indiana and Iowa. “Rock Run Crossings provides tenants with highly visible and accessible site in a rapidly growing business and residential area southwest of Chicago, said Christopher M. West, partner and CEO of Cullinan Properties, Ltd.

The development will include over 900,000 sq. ft. of retail and entertainment, 200,000 sq. ft. of office and/or medical space, multiple hotel opportunities, and some 600 multi-family units. An adjacent nature preserve and nearby bike trail system provides both residents and visitors with an environment that further enhances the live, work, shop, and dine experience.

“There are tremendous opportunities for retail and entertainment at this unique property. We look forward to showcasing Rock Run Crossings at this year’s RECon,” commented Cullinan VP and Director of Leasing Kathleen Brill.


The Plant Booth C071SOU

Location: San Jose, Calif.

Owner/Operator: Cole Credit Property Trust IV

Key tenants: Home Depot, Toys”R”Us/Babies”R”Us, Ross Dress for Less, Off Broadway Shoes, PetSmart

Status: Complete

“Our objective for this asset at RECon is to finalize negotiations to strategically backfill future vacancies with retailers who are a good fit with the town-square feel of the center,” said Brett Sheets, SVP of leasing at VEREIT, which manages real estate options on Cole’s behalf.

The largest power center in San Jose proper, The Plant changed the landscape of the central corridor. The site once housed a General Electric plant (hence the name) and was the first center of its kind in the formerly industrial area. It is strategically positioned on a major north-south artery and boasts a high-performing track record for the tenants. The Plant is conveniently located seven minutes from downtown San Jose and San Jose State University with easy access from Highways 85 and 87, as well as U.S. 101. The center offers a “town square” setting with attractive architecture, outdoor seating and green space.

“With both hard and soft good merchandisers, this is a well-balanced center,” Sheets said. “The success of food and beverage retailers at the center shows how well it fills the needs of the residential and daytime population in that trade area.”


Market at Springwoods Village
Booth S293N

Location: Spring, Texas

Developer/Owner: Regency Centers

Key tenants: Kroger, Banfield Pet Hospital, The Big Salad, Chick-Fil-A, Cold Stone Creamery, Mod Super Fast Pizza, Tarka Indian Kitchen, Torchy’s Tacos, Zoe’s Kitchen

Status: In development, with a grand opening scheduled for August 2017.

“We will continue to pursue tenants that embody the live, work, play environment that is being built in Springwoods Village, and RECon will allow us to strategically place retailers in those spaces that complement the merchandising mix,” said Abe Pacetti, VP of Investments for Regency Centers.

The Market at Springwoods Village is built and designed for the surrounding master-planned community that includes an ExxonMobil corporate campus, HP’s newly announced Houston headquarters, and Southwestern Energy’s headquarters. The new corporate campuses are bringing thousands of residents to the area, ensuring terrific traffic and customer counts in the center at all times of day. The center is located within easy walking distance of the surrounding community and highly walkable pathways lead to places for visitors to sit and relax or gather to socialize. Visitors have easy access to the Market at Springwoods Village via I-45 and Grand Parkway.

Dining options at different price points were chosen to directly reflect the needs of nearby neighborhoods, and the space also offers outdoor recreation, neighborhood events, and other draws for community engagement. The LEED Silver Certified center’s green spaces embrace nature and make the area pedestrian-friendly, contributing to reduced emissions. “With grand opening in August, we have only a few choice spaces remaining,” Pacetti said.


The Greene Town Center
Booth C1714

Location: Beavercreek, Ohio (Dayton)

Owner/Operator: Olshan Properties

Key tenants: 100-plus retail tenants Including Von Maur, Brio Tuscan Grille, The Cheesecake Factory, McCormick & Schmick’s, Apple, Banana Republic, Old Navy, Lululemon, Eddie Bauer, Chico’s, J.Jill, Express, Sephora, Nordstrom Rack, White House | Black Market, Ulta, Soma, J. Crew Mercantile, The Walking Company, The Loft, Talbots, Brighton Collectibles, Fleming’s Steakhouse, Forever 21.

Status: Opened in 2006 with 800,000 sq. ft. of GLA and 80 tenants. Through 2010, 350,000 sq. ft. of GLA was added along with 200-plus apartments and 18 town homes. New buildings totaling 74,000 sq. ft. were added since then.

The Greene features an upscale tenant mix geared to serve the three most affluent Dayton suburbs, all of which are proximate to the site. Its first-to-market conquests include Apple, Cheesecake Factory, Nordstrom Rack, Lululemon, J. Crew Mercantile, and Bar Louie.

“The Greene’s pedestrian-friendly, mixed-use town center format has an atmosphere that sets it apart, along with market-exclusive retailers, unique local stores, internationally recognized department and junior anchor stores,” observed Ken Marshall, head of retail at Olshan Properties.

The Greene is situated amid three of Dayton’s most affluent and growing suburbs – Beavercreek, Centerville and Oakwood. This geographic triangle with over 700,000 people forms the base for nearly 7 million annual visitors.” The Greene is more than just a place to shop as it also boasts the finest dining and entertainment options in the entire region. Ultimately, it is this community-driven, ‘shop, play and live’ experience,” Marshall said.


Market Walk Booth S233Q

Location: Savannah, Ca.

Owner: Phillips Edison & Company

Key tenants: Anchored by Kroger Marketplace and Dick’s Sporting Goods. Also includes Buffalo Wild Wings, Chipotle, West Marine, Jason’s Deli, Original Pancake House, and local favorite Fiddler’s Crab House.

Status: Open and operating

As grocery anchors go, no retailer could ask for better co-tenancy than that provided by the Kroger Marketplace at Market Walk, which is the No. 1 grocer by market share in the Savannah area.

Population is 65,000 in the three-mile radius surrounding the center, carrying an average household income exceeding $54,000. The center is situated at the confluence of Mall Boulevard, Abercorn Street, and Hodgson Memorial Drive – adjacent to the Oglethorpe Mall, which benefits from over 67,000 vehicles per day.

“At RECon, our plan is to find potential quality tenants which will be accretive to our existing merchandising mix by redeveloping a 7,798-sq.-ft. vacant unit along with the construction of a new 4,000-sq.-ft. outparcel building,” said Joe Schlosser, senior VP of Portfolio Management at Phillips Edison.


Easton Town Center Booth C1124

Location: Columbus, Ohio

Developers: Steiner + Associates and The Georgetown Company

Key tenants: Tiffany & Co., Henri Bendel, Louis Vuitton, Kate Spade, Burberry, Vineyard Vines, American Girl, Restoration Hardware, Crate & Barrel, Macy’s, Nordstrom, AMC, LEGO, Apple, Whole Foods, REI, L.L. Bean

Construction status: Easton has curated more than 2.9 million sq. ft. of engaging mixed-use space and continues to expand.

“Steiner and Georgetown have created a mixed-use town center that has become a model for developers and communities nationwide,” says Steiner EVP of Retail Real Estate Anne Mastin. “Our objectives at RECon are always to lease space, and we are always looking for strong, innovative, and unique-to-market retail, restaurant and entertainment tenants.”

Easton Town Center is the dominant regional retail and leisure-time destination in Ohio, with more than 25 million visitors annually. It activates the community with regular concerts, special events (farmers’ markets, car shows, parades, etc.) and holiday programming. Among its many outstanding attributes:

  • Easton is one of the top 30 performing retail centers in the U.S.
  • It is the highest-volume shopping center in Ohio.
  • Easton does more than $1 billion in annual sales.
  • The Town Center has more than 230 stores and more than 60 restaurants.
  • More than 50 of the brands at Easton are unique to the market.
  • Easton’s restaurants generate more than $100 million in sales annually.

Regarded as a super-regional destination, it has a market draw of 12 million people within a 2.5 hour drive time. Easton’s three hotels have a combined 560 rooms and its Hilton is ranked the No. 1 hotel in Columbus.


Westfield Valley Fair
Caesar’s Palace, Augustus Ballroom

Location: San Jose, Calif.

Owner: Westfield

Key tenants: Nordstrom, Bottega Veneta, Saint Laurent, Tiffany & Co., Cartier, Prada, CH Premier Jewelers, Burberry, Giorgio Armani, Montblanc, Versace, Hugo Boss, Salvatore Ferragamo, David Yurman, Tory Burch, Michael Kors, Apple, UNIQLO, and Zara.

Construction status: Valley Fair’s $700 million renovation – set to open in 2018, will include a 150,000-sq.-ft., three-level Bloomingdale’s and ShowPlace ICON Cinema, stunning new shops, and a chic new dining district nestled amidst open air promenades and lounges.

Westfield Valley Fair, located in the heart of Silicon Valley, has initiated a transformational $1.1 billion revitalization. This despite the fact that it is already one of the most productive centers in the U.S. with annual specialty retail sales of approximately $1,200 per sq. ft. Upon completion, the region’s premier destination will comprise 2.2 million sq. ft. of retail space, and will present the latest in integrated digital technology, as well as the best events and entertainment.

Westfield Valley Fair is to become the place where San Francisco’s style and Silicon Valley’s technology and wealth finally merge. Where fashion and technology seamlessly blend. Where virtual reality meets influencer fashion brands. It is the place where every step of the modern shopping experience is informed by cutting-edge digital conveniences.

Slated to conclude in 2019, this next stage of the property’s evolution will also include the refinement of its prestigious Luxury Collection with stunning new boutiques for many of the world’s finest fashion brands and the creation of an all-new dining district nestled amidst open-air promenades and relaxing outdoor lounges.


Empire Outlets NYC Booth C1522

Location: Staten Island, N.Y.

Developer/Owner: BFC Partners

Key tenants: Nordstrom Rack, Nike Factory, H&M, Cap Factory, Banana Republic, Shake Shack, Columbia Sporting Goods, MRKTPL (Artisanal food hall), Ghirardelli, Toys “R” Us Outlet, GNC, Francesca’s Collection, Guess Factory, Starbucks, Haagen Dazs, Jewelers off 5th exchange, Dennis Basso, Innovation luggage

Construction status: Empire Outlets is on schedule to open in tandem with New York Wheel – a 630-ft.-tall illuminated observation wheel in the spring of 2018. Empire is a 1.1 million-square-foot development site that sits on top of and in front of one of the most trafficked commuter hubs in New York City.

Empire Outlets is New York City’s first and only outlet center. The world-class shopping destination is located at the base of the Staten Island Ferry Terminal, a 20-minute free ferry ride from Manhattan. It will host approximately 100 shops of the finest brands, an extensive array of waterfront food and beverage concepts, and an upscale boutique hotel with rooftop lounge offering unparalleled views of New York City. The grand opening is set for 2018.

“From day one, our retailers will tap into an existing visitor count of over 23 million ferry riders,” said Empire Outlets Principal Joseph Ferrara. “The economic impact of Empire Outlets to the New York City economy is estimated to be over $850 million.”

Empire Outlets is a leading partner in Destination St. George, a $1.2 billion development of the North Shore neighborhood. Besides the 100 retail brands presented by Empire Outlets, the project will include the world’s largest observation wheel and two hotels. St. George is already home to Snug Harbor Cultural Center, St. George Theatre, the Staten Island Museum, and the Staten Island Yankees.

Project leaders figure that 23-million-ferry-rider count to grow, as people become drawn by the LED-illuminated New York Wheel, music festivals, and other cultural events on Staten Island’s north shore. “We promise a host of moments and experiences that will leave our visitors with the desire to return time and time again,” Ferrara said.

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