Project Style

Forest City Shopping Centers bring back popular online fashion contest, Project Style

Forest City Commercial Management in partnership with social shopping network, Shoptopia, kicked off Project Style, the award-winning fashion competition for guys and girls ages 13 and up. From April through August, Forest City shopping centers nationwide will select two fashion trendsetters for each center each round, during a five-round contest, to put their sense of style and fashion to the test by creating the ultimate outfit.

Selected semi-finalists are given a $150 gift card and the challenge to create the most stylish outfit that represents their personal sense of style and creativity. All purchases come from their respective shopping center’s retailers, and semi-finalists may tie in one item from their personal closet. A 60-second video and pictures of their creation will be posted on the social shopping site, Shoptopia. Shoptopia members vote for their favorite trendsetter during the live voting segment of the online competition.

The winner with the most votes from each round moves on to the Project Style Live Style Off event at the shopping center in September. One winner from each center will be named the Top Trendsetter and receive a $1000 Grand Prize.

“We love discovering and encouraging future stylists from our local communities, while showcasing our great fashion retailers at the same time,” said Jane Lisy, VP marketing, Forest City Commercial Management. “Shoppers, as well as the industry, have embraced Project Style. The International Council of Shopping Centers just awarded us a 2011 MAXI Gold Award for marketing excellence in digital media.”

This year’s edition of Project Style is refreshed with a new and improved experience for participants, including a brand new mobile platform giving shoppers the added flexibility of being able to vote from their smartphones. In addition, a new Facebook page ( promotes the program to thousands of followers on the centers’ Facebook pages.

Participating shopping centers include:

Victoria Gardens:, Ranch Cucamonga, Calif.
South Bay Galleria:, Redondo Beach, Calif.
Southlands:, Aurora, Colo.
Antelope Valley Mall:, Palmdale, Calif.
Boulevard Mall:, Amherst, N.Y.
The Promenade Bolingbrook:, Bolingbrook, Ill.
The Mall at Robinson:, Pittsburgh
Charleston Town Center:, Charleston, W.Va.
Promenade Temecula:, Temecula, Calif.
Orchard Town Center:, Westminster, Colo.
Galleria at Sunset:, Henderson, NV
Short Pump Town Center:, Richmond, Va.
The Shops at Wiregrass:, Wesley Chapel, Fla.

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