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Publix expands Teradata Active Data Warehouse implementation

Lakeland, Fla. -- Publix Super Markets Inc. has expanded its Teradata Active Enterprise Data Warehouse to accommodate growth and more complex analytics. The upgrade moves the data warehouse functionality beyond traditional strategic analysis and into tactical operational intelligence.

The expansion includes the latest Teradata Active Enterprise Data Warehouse platform, database software, and services. The new platform is designed to enable quicker reaction and response to changing business conditions and consumer behavior.

“We chose Teradata because of their consistent performance and reliability. This upgrade of our Teradata environment will allow us to expand our Enterprise Data Warehouse solution which provides valuable data analytics,” said Laurie Douglas, Publix CIO. “Teradata’s experience, focus on retail solutions and leading-edge technology provide us with the insights we need to extend our success in this competitive market.”

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