West Chester, Pa. -- QVC has named Mustafa El-Rafey to the position of senior VP talent management and rewards. In this role El-Rafey will report to Beth Rubino, executive VP of HR and workplace services, and will lead the development and implementation of a talent management and rewards strategy for QVC. Specifically, he will focus on attracting and retaining key talent, promoting development, performance and accountability, building leadership capabilities, and supporting careers.
Previously, El-Rafey served at Starbucks Coffee Company, where he spent two years as senior VP of talent management, responsible for creating an integrated talent management strategy. He also spent 20 years in various executive positions at Mars Inc.
"As QVC continues to expand into new global markets, Mustafa's experience in building and implementing talent management strategies internationally across large, complex businesses makes him a tremendous asset to our team," said Rubino. "We pride ourselves on retaining the most talented people, our greatest asset, and we're thrilled to welcome Mustafa to QVC."