West Chester, Pa. – QVC Inc. plans to expand its European presence into France. With the launch of the new service scheduled for the second quarter of 2015, QVC will expand its e-commerce business to seven operations reaching nine countries.
QVC is working closely with Invest in France Agency, the national agency responsible for promoting and facilitating international investment in France, and regional organization, the Paris Region Economic Development Agency (PREDA), to prepare its entry into the French marketplace. QVC will offer an immersive digital shopping experience, with integration across ecommerce, TV, mobile and social platforms.
"As the second largest economy in the European Union, with a robust ecommerce sector and solid digital infrastructure, France offers a strong opportunity for QVC," said Mike George, president and CEO of QVC Inc. "Over 27 years, QVC has become the world's largest video and ecommerce retailer, changing the way the world shops by reimagining shopping, entertainment and social as one. We believe this, in addition to QVC's stellar customer service, will hold great appeal for French shoppers."