QVC 'trend' site relaunches

NEW YORK — Send the Trend, the e-commerce site acquired by QVC in February, has relaunched to provide a broader range of premier beauty and accessory products.

According to a press release, Send the Trend leverages proprietary technology – with unique algorithms – to deliver monthly, personalized shopper recommendations filled from an expanded product assortment, including Send the Trend branded collections and selections from QVC's diverse product portfolio of prestige brands in jewelry, fashion accessories, beauty, hair care and skin care categories.

"The teams at QVC and Send the Trend share a passion for bringing the customer what she wants, in the way she wants it," said Claire Watts, QVC U.S. CEO.  "We consider Send the Trend to be a speed boat of innovation, an opportunity to experiment and develop new ways to interact with the customer with a shared goal of providing a unique, personalized experience."

Through the QVC acquisition, Send the Trend will feature a broader assortment of brand offerings, including IsaacMizrahiLive!, Muxo by Camila Alves, Spanx by Sara Blakely, Judith Ripka, Kenneth Jay Lane, LOGO by Lori Goldstein, Dooney & Bourke, L'Occitane, Bliss, philosophy, Tarte, and Smashbox, among many others.


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