RadioShack Appoints Marketing VP

Forth Worth, Texas RadioShack Corp. on Monday said that it has appointed Lee Applbaum executive VP and chief marketing officer. He will be responsible for advertising, brand management, customer-relations management and marketing and will report to chairman and CEO Julian Day.

Immediately prior to joining RadioShack, Applbaum was the chief marketing officer for Schottenstein Stores Corp. He has also worked at Coca-Cola Co., Schlotzsky's Inc., Footstar, Inc. and David's Bridal Group, a division of Federated Department Stores Inc.

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