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RadioShack lets online consumers name deals; plans holiday pop-ups

Fort Worth, Texas -- RadioShack is giving shoppers the power to name their own deals with an interactive application on its e-commerce site where consumers can select the product and pricing, vote on and share the hot deals. On Nov. 27, consumers can redeem a limited number of coupon codes for "Name Your Deal" products at reduced prices.

In addition, RadioShack has created holiday Idea Centers in its stores, featuring instructions cards for how to create some holiday fun using products from the surrounding shelves. And new this year, RadioShack launched its "It Happens" protection plan on Nov. 1 to protect holiday purchases against accidents and "it happens" moments. The plan protects products from accidental damage, and the claim process comes with same-day in-store instant replacement for many items, or a repair option for devices $300 or more.

Furthermore, two RadioShack pop-up stores will launch in Times Square. Stores will open by Nov. 9 and will offer interactive experiences and free charging stations. These locations will be open for a limited time in 2014. RadioShack will give shoppers a chance to shop online Thanksgiving night while most retail locations will open at 8 a.m. on Black Friday. And for Cyber Monday, RadioShack again will roll out "24 Deals in 24 Hours" that are all available online while quantities last.

"We're excited to invite shoppers to experience the new RadioShack this holiday season and discover all the ways we can help them 'Tech the Halls,'” said Jennifer Warren, chief marketing officer of RadioShack. “We've updated our stores and refreshed our merchandise to include even more from hot brands.”


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