Fort Worth, Texas - RadioShack has opened two new concept stores in China and Malaysia, marking the brand's most recent moves throughout Asia and Southeast Asia.
Working with joint venture partner FIH (First Honest Enterprises Limited), RadioShack introduced its first concept store in China on March 21 with a grand opening ceremony at Huacao Town, Shanghai. RadioShack and franchise partner Berjaya Retail Berhad also relaunched a completely renovated existing store at Mid Valley Megamall in Kuala Lumpur, Malaysia on March 26.
RadioShack plans to open at least 15 future locations over the next year in key markets throughout Asia. RadioShack has an existing long-term master franchise agreement with Berjaya RadioShack Sdn Bhd., a subsidiary of Malaysian retailing conglomerate Berjaya Retail Berhad, which calls for Berjaya to expand the electronics chain across 10 countries in Southeast Asia in the next 10 years.
These two new stores represent the second and third international concept stores for the brand, following the November 2013 debut of its international concept store in Bangsar, Kuala Lumpur. In the time since RadioShack introduced its first concept store in New York City in June 2013, the brand has opened 30 concept stores in the U.S.
Features of RadioShack’s new concept stores in China and Malaysia include interactive displays that enable shoppers to find and compare products, including demo stations where they can explore products among leading brands before buying, as well as a speaker wall where customers can browse and compare different speakers by listening to music installed on in-store tablets.
"International expansion remains a growth opportunity for RadioShack, and we are excited to continue to introduce our reinvigorated, interactive store experience to consumers in Malaysia and China," said Joe Magnacca, CEO of RadioShack. "Our expansion will take us into both emerging and established tech markets abroad, and we believe this new store environment, combined with our knowledgeable, collaborative store associates, will allow RadioShack to become a destination for the expanding technology needs in these international markets."