Fort Worth, Texas – RadioShack Corp. has opened a new concept store in Detroit, and another in Philadelphia. All new concept stores in the company's portfolio feature an upgraded shopping experience, which showcases the company's new look, and incorporates interactive areas designed to help shoppers improve their technology profile.
Some features include a speaker wall where customers can shop and compare 13 different speakers using music installed on in-store tablets or played from their own Bluetooth-enabled mobile devices, interactive displays that enable shoppers to find and compare products, touch-screens and apps that help shoppers understand the benefits of products, newly configured displays highlighting in-demand brands, and a do-it-yourself area where consumers can plan projects.
RadioShack is opening a select number of these highly experiential stores in neighborhoods throughout the nation. By the end of 2013, RadioShack will have more than 100 concept and brand statement stores open and will have made improvements to nearly all 4,300 stores throughout the nation.