Austin, Texas -- Raley's Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.
“We are continually evaluating and adopting innovative ways to improve our marketing and customer loyalty efforts,” said Tom Hutchison, director marketing, CRM and analytics for Raley’s, which operates 128 supermarkets. “Our Extra Friendzy program powered by Revionics Social Commerce solution leverages the powerful social media channel to keep our customers engaged, excited and motivated to shop. In addition, this effort will help grow our social media advocates and referrals, drive more in-store traffic and help draw members to our loyalty program.”
The solution will provide Raley’s customers in Northern California and Nevada with compelling, time sensitive and limited-quantity offers through social media channels, such as Facebook, to help fuel social advocates, strengthen customer engagement, drive in-store traffic and draw consumers to Raley’s customer rewards program – Something Extra, according to Revionics. It also will ensure offers are optimized across online, mobile and in-store channels.
Raley's operates 128 stores in northern California and Nevada under the Raley's, Bel Air, Nob Hill Foods and Food Source banners.