Cherry Hill, N.J. -- A reimagined Build-A-Bear Workshop will open at Cherry Hill Mall this fall in a new 2,000-sq.-ft. location in the J. C. Penney wing. The new design incorporates technology into the personalized stuffed animal-making experience.
Customers refine their stuffed animals with digital personality emoticons and sounds including current music hits and their own voices. The new design also features a digital bathtub that recognizes items as they are placed in it and reacts with sensory effects such as virtual bubbles. Customers can also create a birth certificate for their creation.
The new prototype received a 2013 Industry Excellence Award from the Digital Screenmedia Association.
Anchored by Nordstrom, Macy’s and J. C. Penney, Cherry Hill Mall is owned, managed and leased by the Pennsylvania Real Estate Investment Trust.