New York — Reebok has leased an 11,600-sq.-ft. space at 1 Union Square West in Manhattan for a combination Reebok Fit Hub store and Reebok Cross-fit gym. Slated to open in the spring of 2014, the location will house the bran’s Manhattan flagship store and the largest Reebok Fit Hub in the chain.
The Reebok Fit Hub concept joins fitness apparel and footwear retail space with a full-function cross-fit gym. The retail portion will occupy 4,800 sq. ft. on the ground floor of the building, and the gym will occupy 6,800 sq. ft. on the lower level.
The store will join two other Manhattan locations as part of Fit Hub’s ten-store U.S. rollout.
RKF represented Reebok in negotiations for the long-term lease. The landlord, Buchbinder & Warren, represented itself.