REI names COO

Seattle -- Outdoor gear and apparel retailer REI said Monday it has promoted Brian Unmacht to COO, expanding his role to oversee retail, e-commerce, merchandising, private brands, information technology and supply chain.

Unmacht started at REI as a store supervisor in 1986 and has risen through the ranks, most recently serving as executive VP over sales, service, store development and logistics.

 

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