Rent-A-Center rebrands kiosks

Plano, Texas – Rent-A-Center plans to rebrand the kiosks it operates within third-party retail locations across the country.

Operating under the RAC Acceptance brand since being launched in 2006, the kiosks will transition to the AcceptanceNow brand. Existing kiosks, of which there are over 1,300, will convert in January 2014. Kiosks slated to open this month will immediately adopt the AcceptanceNow name.

“The new brand identity is clearly aligned with the customer experience we provide in a host-store environment,” said Joel M. Mussat, executive VP of emerging businesses for Rent-A-Center. “We help our retail partners ‘save the sale’ for their customers who could not complete a purchase through traditional payment options. At the same time, we allow these customers to get the products they desire for themselves and their families.”

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