Mountain View, Calif. — Coupons.com is reportedly going to acquire Yub, a provider of mobile rewards and offers that customers redeem at brick-and-mortar stores. According to the Wall Street Journal, Coupons.com will pay $30 million for Yub, and is also considering an IPO.
The Wall Street Journal cites a merger document it reviewed as the source of the purchase amount. Investors in Yub include Visa. Coupons.com also has reportedly retained Goldman-Sachs to help launch an IPO that could occur in 2014. Coupons.com was valued at $1 billion during a 2011 venture capital funding round. Neither Coupons.com nor Yub commented in the article.