Report – to acquire loyalty provider Yub, considers IPO

Mountain View, Calif. — is reportedly going to acquire Yub, a provider of mobile rewards and offers that customers redeem at brick-and-mortar stores. According to the Wall Street Journal, will pay $30 million for Yub, and is also considering an IPO.

The Wall Street Journal cites a merger document it reviewed as the source of the purchase amount. Investors in Yub include Visa. also has reportedly retained Goldman-Sachs to help launch an IPO that could occur in 2014. was valued at $1 billion during a 2011 venture capital funding round. Neither nor Yub commented in the article.

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