Big Lots is looking to attract shoppers with more than deep discounts.
The retailer is working with Big Red Rooster, Columbus, Ohio, and Alloy, Westerville, Ohio, to develop a store of the future, according to a report in The Columbus Dispatch.
“You have to do something different,” Big Lots president and CEO David Campisi said in the report. “We think there’s an opportunity to create more of a whimsical, fun shopping experience.”
Campisi said the new store design probably will have “meat on the bone” in the middle part of next year, at which point the chain will test it two to three markets, before a rollout.
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