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Report: Chico’s plans mobile shopping apps

Fort Myers, Fla. – Chico’s FAS Inc. is reportedly building a mobile shopping app for the iOS and Android platforms. According to the Wall Street Journal, the app will integrate with iBeacon location sensors on shelves.

This app, currently in pilot testing, would reportedly use iBeacons to notify customers who have opted in when they are near items that fit their purchase history. Associates would then use iPads to update the customer’s history.

In addition, Chico’s is reportedly developing a “customer closet” app that would create a visual representation of a customer’s wardrobe and make personalized recommendations based on purchase history. Other marketing technologies Chico’s is reportedly working on include interactive digital signs that would let customers browse inventory and receive personalized recommendations. Chico’s brand Boston Proper currently offers in-store “tech tables,” which are interactive touch-screens allowing access to Chico’s websites, with purchase capability.

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