Report: Circuit City Testing New Concept Stores Dubbed 'The City'

Richmond, Va., Circuit City Stores is testing new concept stores dubbed "The City," with a new look and interactive layout, according to the Associated Press.

Spokeswoman Jackie Foreman said the stores include different fixtures and lighting, a refined product selection and a more interactive experience.

In June, Circuit City opened a relocated store in Norfolk, Va., which bears the new name on the company's signature red and silver circular logo. The conversion of a store in the company's headquarters of Richmond will open in time for the holidays.

The new stores are part of the 60 to 65 domestic stores the company plans to open during the fiscal year, Foreman said, with a mixture of both traditional-size and smaller-scale stores. The company has said half of the additions will replace current stores. It plans to open 75 to 100 new stores in fiscal 2009.

Login or Register to post a comment.