New York City CVS Caremark Corp. is making plans to test an upscale beauty format, called Beauty 360, Reuters reported. The drug store chain plans to open a store called "Beauty 360" by year end next to an existing CVS store on the East Coast, and another on the West Coast shortly thereafter, CVS spokeswoman Eileen Howard Dunn told Reuters on Friday.
In recent years, the drug store chain has focused on building up its beauty selections, with research showing growing demand on the higher end, according to Dunn.
"Beauty has always been a core part of our front-of-store offering, so this is the next evolution," Dunn said.
Women’s Wear Daily reported that the new concept will range between 2,500 sq. ft. and 4,000 sq. ft., and carry 32 lines of skin care and and cosmetic products. It will also feature fragrances.