Report: CVS tobacco decision spurs social media discussion

Woonsocket, R.I. – The Feb. 5 decision by CVS to stop selling cigarettes and other tobacco products by October 2014 reportedly created a large volume of related discussion on social media. According to analysis from social media analysis technology provider Crimson Hexagon, as of 6 p.m. on Feb. 5, there were more than 139,000 total posts on Twitter (92% of the conversation) and public Facebook (8% of the conversation) posts mentioning CVS.

Top hashtags associated with the social conversation surrounding CVS include #CVS (more than 13,000 mentions) and #CVSquits (more than 10,000 mentions)  Regarding CVS/pharmacy’s Twitter account, @CVS_Extra, from Jan. 29 to Feb. 4 the handle averaged 200 – 300 daily interactions, which includes mentions, retweets and @replies. Feb. 5 alone, @CVS_Extra experienced exponentially more engagement with more than 17,000 interactions, which includes mentions, retweets and @replies.

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