Report: EBay targets Latin America

San Jose, Calif. – EBay Inc. is reportedly targeting customers in 19 Latin American countries with tailored Spanish- and Portuguese-language e-commerce sites. According to Bloomberg, the sites will conduct transactions in local currencies and serve customers in countries including Mexico and Brazil.

The effort will also include a Portuguese-language mobile app to go along with EBay’s existing Spanish-language mobile app. EBay executives said growth in e-commerce is moving south and east and that markets such as Brazil are growing rapidly.

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