Cambridge, Mass., As on-line technology continues to flourish, so too will on-line retail sales burgeon. According to Forrester Research, the $172 billion in U.S. on-line retail sales in 2005 will nearly double to $329 billion by 2010.
The 14% compound annual increase of e-commerce mainly can be attributed to retailers’ new approaches to on-line consumers. Rather that seeing on-line stores as a low-cost supplement, retailers now view the e-commerce as a channel to improve customer service and retention.
Several top retailers reflect this growing trend of on-line promotion and improved consumer relations, among them Target, Gap and Nike.