Report: Gap applications surge on higher wage

San Francisco – Gap Inc. has reportedly experienced a 10% increase in job applications since its February announcement that it would raise its minimum wage for employees to $10 per hour by 2015. According to Bloomberg, the increase has occurred across all Gap brands, including Banana Republic and Athletica, but has been most pronounced at Old Navy, where applications had previously been declining.

Gap’s minimum wage will rise to $9 an hour in 2014 and then to $10 an hour in 2015, eventually affecting 65,000 store-level associates. Gap executives have said the higher wage has given them access to a broader and better qualified pool of applicants.

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