Report: Grocers promote Kraft’s online coupon initiative

Northfield, Ill. Supermarket chains Kroger, Giant Eagle, Albertsons and ShopRite are jointly supporting a new online coupon program from Kraft Foods, according to an article on SupermarketNews.com.

Kraft’s “Delicious Summer Savings” promotion, which the company calls the first-of-its-kind online coupon initiative, offers $50 in online coupons for a variety of Kraft products. Shoppers can access the coupons at www.kraft.com, or through a link available on each of the grocers’ Web sites. The program launched on May 11.

The consumer packaged goods supplier is pleased with the early results of the program, including increased traffic and shopper registrations on its Web site, the article said. Kraft plans to analyze results to determine if this initiative could be a new component within its marketing strategy, the article said.

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