Washington, Consumers are expected to spend more on Halloween this year than last year, according to the National Retail Federationâ€™s Halloween Consumer Intentions and Actions survey, conducted by BIGresearch. The report said that the average person is planning to spend $64.82 on the holiday compared to $59.06 one year ago. Total Halloween spending for 2007 is estimated to reach $5.07 billion.
The average person will spend $23.33 on Halloween costumes (including childrenâ€™s and petâ€™s costumes), though young adults will spend far more. According to the survey, 18-24 year-olds plan to be the most festive, spending $34.06 on costumes, nearly twice as much as they plan to spend on candy ($19.65).
Average spending will rise in all categories, including candy ($19.84), decorations ($17.73) and greeting cards ($3.92), the survey said.