Report: Holiday hiring up

Richmond, Va. – More seasonal jobs will be available this year than last year. Data from the sixth annual seasonal employment survey from Snagajob and Ipsos Public Affairs shows that 69% of hourly hiring managers with responsibility to hire year-end, seasonal workers for the holiday period, will make hires this year, up close to 10% from 63% last year.

Hiring managers, including those not planning to make any hires, expect to hire an average of 7.8 seasonal workers each. This is a 28% improvement from an average of 6.1 seasonal workers last year. When comparing the hiring managers who expect their fourth-quarter sales to be better than last year with those who expect sales to be worse, the survey shows a net score of +28, indicating an expected sales increase. By comparison, this year’s measurement is a 40% improvement from last year’s net score of +20.

“While there have been lackluster gains in the overall job market recently, hourly employers will still have a strong need for seasonal employees,” said Megan Overton, spokesperson for Snagajob. “There has been strength in hiring for retail, restaurants and other customer-service industries, and, according to our Snagajob survey, hiring managers need to staff up to holiday levels, even more so than they did last year.”

In addition, holiday hiring is expected to be earlier this season. Among those who will be hiring, 52% expected to begin hiring by the end of September, if not sooner, compared to 48% last year. The peak for holiday hiring should be October, when 31% of hiring managers will begin their hiring.

More than half of seasonal workers (53%) are expected to be full-time hires. Also, hiring managers who will be making hires expect that 52% of their seasonal hires will be able to stay on after the holidays with a permanent job. The average hourly pay for a seasonal job is expected to be $10.80 an hour, up 10 cents from last year.

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