Report: J.C. Penney dumping Martha Stewart

New York -- J.C. Penney Co. plans to end its association with the Martha Stewart brand after disappointing sales, according to the New York Post. The report, which cited unidentified sources, said the decision was made by Penney CEO Myron Ullman, who returned to the chain in April following the ouster of Ron Johnson.

The reported decision follows a long and drawn out legal battle between Penney, Macy's and Martha Stewart Living Omnimedia Inc. over whether Stewart and Penney violated an exclusive agreement her company has had with Macy’s for several years. A judge is expected to rule on the case in the coming days.


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