Report: Lowe’s investing to win customers

New York -- Lowe's is going on the offensive, and investing in a wide array of initiatives to win shoppers from rival The Home Depot.

“Everything we did [in the past] was store-centric. Today, we are all about the customer. So, it's about meeting the customer on their terms, no matter how they choose to interact with Lowe's: Whether it is in their room, at their jobsite, on the phone or on the web,” Robert Hull, CFO, Lowe’s, told Reuters.

Hull said he saw great potential to expand the company’s online business. He also said the company sees the opportunity to expand to 100 stores in Canada, where it currently operates 31 locations.

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