Report: Responsive design is tactical approach to mobility

San Francisco – More than 70% of time on responsive web design (RWD) is spent on the back end in areas such as integration and infrastructure. According to a new report from Moovweb and Forrester Research, 63% of 146 surveyed U.S. companies using RWD today believe that this technique is not suitable for long-term use, suggesting that RWD is largely viewed as a short-term, tactical approach to enterprise mobility.

In addition, only 14% of responsive projects went beyond their budget, well below industry, average. At the same time, 37% had to cut scope to deliver on budget, which is significantly higher than the average. And more than 60% of development teams viewed their current mobile strategy as sufficient for now, but not for the future

“Tactical approaches [to mobility] are no longer sustainable, especially as more strategic methodologies like responsive delivery emerge that can underpin a comprehensive enterprise weight delivery of mobile experiences,” said Jeffrey Hammond, principal analyst for Forrester Research. “There’s considerable value in pre-existing business logic from your company’s traditional website (and other existing systems). It’s already tested and secured, and it can be opened up to the mobile channel.

 

Recommended stories

Login or Register to post a comment.