Report: Responsive design is tactical approach to mobility

San Francisco – More than 70% of time on responsive web design (RWD) is spent on the back end in areas such as integration and infrastructure. According to a new report from Moovweb and Forrester Research, 63% of 146 surveyed U.S. companies using RWD today believe that this technique is not suitable for long-term use, suggesting that RWD is largely viewed as a short-term, tactical approach to enterprise mobility.

In addition, only 14% of responsive projects went beyond their budget, well below industry, average. At the same time, 37% had to cut scope to deliver on budget, which is significantly higher than the average. And more than 60% of development teams viewed their current mobile strategy as sufficient for now, but not for the future

“Tactical approaches [to mobility] are no longer sustainable, especially as more strategic methodologies like responsive delivery emerge that can underpin a comprehensive enterprise weight delivery of mobile experiences,” said Jeffrey Hammond, principal analyst for Forrester Research. “There’s considerable value in pre-existing business logic from your company’s traditional website (and other existing systems). It’s already tested and secured, and it can be opened up to the mobile channel.


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