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Vancouver, B.C. -- Slow websites are a deterrent for customers using mobile devices, including smartphones and tablets, according to a report from mobile technology Mobify, which reveals the financial impact of slow loading mobile websites for the world's top 100 online retailers.
The report finds that with the growing number of retailers launching rich responsive websites, mobile loading times continue to climb. Mobify identified a potential loss of at least $600 million dollars in combined e-commerce sales due to customers abandoning the homepage before it is downloaded on their mobile device.
"We looked at the speed of the homepages alone but a typical customer moves through four to seven pages in their online shopping journey," said Igor Faletski, CEO of Mobify. "A slow loading website is a massive obstacle for mobile customers, especially when accessing content-heavy responsive pages.”