Eager to see it...

Starbucks' current app has literally quadrupled my purchases at their locations. I am somehow buying more coffee because I like their app so much. Easy to pay + customer reward points + member gifts... apparently is the equation for more revenue and customer loyalty. I am eager to see what the new app will hold because I did almost pull of the line today because it was so slow. (but I am admittedly very impatient!)

Very Curious

Report: Starbucks to test mobile ordering

Seattle - Starbucks Coffee Co. is planning to pilot mobile ordering in an undisclosed U.S. market by the end of 2014. According to Re/code, the pilot will let consumers place orders through the company’s mobile app.

Starbucks definitely intends to roll out mobile ordering chain-wide at some point, and has created a cross-departmental team to work on issues such as how long a hot beverage can stay warm, the report said. The retailer expects the program to boost customer loyalty.

In addition, Starbucks is reportedly considering allowing other companies to use its mobile app for in-store ordering, although that initiative is currently in the discussion phase and is not a definite plan yet.

“We want to get mobile ordering right first, but you could be hearing more about us in the mobile wallet or universal loyalty space sooner than later,” Starbucks chief digital officer Adam Brotman told Re/code.

 

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Comments

- 6:17 PM
tpalmer@lf.com says

Starbucks' current app has literally quadrupled my purchases at their locations. I am somehow buying more coffee because I like their app so much. Easy to pay + customer reward points + member gifts... apparently is the equation for more revenue and customer loyalty. I am eager to see what the new app will hold because I did almost pull of the line today because it was so slow. (but I am admittedly very impatient!) Very Curious

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