Report: Super Bowl pays off for online grocers

Not only was the 2017 Super Bowl a game for the record books, it also drove shoppers to their favorite e-grocers to prep for the big game.
 
As time-pressed American football fans shopped with online grocers for game day necessities, they spent more than $150.18 per order — just a few cents more than the average cart size of all goods purchased on Black Friday, which was $149.68.
 
That’s according to Criteo’s “Super Bowl 2017 eCommerce Trends” report, a study based on data aggregated from sales across some of the largest global retailers between Jan. 22 and Feb. 4. 
 
Shoppers put 37.7 items into their online grocery carts during the week leading up to the Super Bowl, and the average price per item was $3.98. Twenty three of those products were outside of grocery categories altogether, the study said.
 
Dips and spreads accounted for the highest price points in the carts: hitting $3.90 on average.
 
“E-grocery took off in the United States in 2016, and it shows great signs of growth already in 2017, with sites like FreshDirect, Peapod and Instacart among those in the Criteo Sponsored Products retail network,” the study said.
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