NEW YORK — Target has set its sights on consumers who want organic, natural products, with a new organic and natural store brand called Simply Balanced, according to a report by the Associated Press.
Target told the AP that it will begin to roll out drinks and snacks like corn chips on Sunday, June 9. According to the report, the line is an outgrowth of similar products within its existing Archer Farms store brand, which is positioned as a premium alternative to national name brands.
The report comes in the same week Walmart announced plans to make changes across produce sourcing, training and operations to offer customers fresher produce — plans which the company plans to back up with a 100% money-back guarantee — as well as Amazon’s announcement that it plans to expand a long-running grocery delivery program in its hometown of Seattle to the Los Angeles area.
To read about Target’s plans to rev up its grocery business, click here.