Richmond, Va. To compensate for dropping fuel prices, Ukropâ€™s Super Markets cut the savings offered in its gasoline discount program by 50%, according to an article in the Richmond Times-Dispatch.
The grocer launched its â€śfuelperks!â€ť loyalty program in June when gas prices were exceeding $3 per gallon. As shoppers hit a $50 spending threshold, which could be reached during multiple store visits, they would earn a 10-cent discount.
On Tuesday, Ukropâ€™s Web site reported that customers can â€śsave 5 cents per gallon with every $50 spent at Ukropâ€™s.â€ť Shoppers have three months to redeem their fuelperks!, after they have been earned.
â€śThis adjustment coincides with the more than 50% reduction in the cost of fuel since we began the program. With this change, fuelperks! remains the best program in the market to save on gas,â€ť Robert S. Ukrop, the chainâ€™s president and CEO, said in a letter to customers.
It is uncertain if Ukropâ€™s will extend the program beyond March 28 , the article reported.