omni-channel purchasing

Walmart gets closer to consumer, selling when and where she wants, with omni-channel engagement

Report: Wal-Mart to test in-store lockers for online purchases

New York -- Walmart plans to test the use of in-store lockers to hold goods ordered on its website until shoppers can pick them up, Reuters reported.

Neil Ashe, president and CEO of the discounter’s global e-commerce division, discussed the test, which will get underway this summer in about 12 locations, on Tuesday at the chain’s e-commerce media day. The event was held at its global e-commerce offices in San Bruno, Calif. Ashe also said that Wal-Mart is set to surpass $9 billion in annual online sales this year.

Online shoppers will receive a password they can use to open the lockers when they pick up the items, the report said.

Wal-Mart’s move comes as Amazon.com is installing lockers in Staples stores, 7-Eleven outlets and other locations where customers can pick up merchandise ordered online.

 

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- 7:20 AM
timo says

Walmart gets closer to consumer, selling when and where she wants, with omni-channel engagement

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