New York City Walmart is conducting a 90-day trial of "virtual makeup mirrors" at 10 stores around the United States, retail-technology blog StoreFrontBacktalk, reported.
The device employs technology from IBM, Sprint and EZface to let shoppers test products by scanning photos of themselves and barcoded cosmetics that are applied to the image, according to the report. Shoppers can then save and e-mail the image.
The test stores are located in Maryville, Mo; Emporia, Kan.; Decatur, Texas; Fishkill, N.Y.; Hamilton, Ohio; Sioux Falls, S.D.; Amherst, N.H.; Pembroke Pines, Fla.; Payson, Ariz.; and Livingston, Texas, according to the report.