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Retail Rap: Downsizing may mean compromising brand

New York City -- Retail real estate columnist Jeff Green has unveiled his newest opine on Chain Store Age’s real estate community website, discussing the impact – both positive and negative – that reducing a store footprint could have on a store’s brand.

In his latest column, “Big Names, Smaller(er) Stores,” Green suggested that big players such as Wal-Mart and Target are “clearly trying to shake things up in order to have a little bit more flexibility and, in some cases, get a foothold in urban areas, but it seems like they’re making some strong compromises to do it.”

To read Green’s column, click here.
 

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