Retail U survey: Mobile most important in 2011

New York City -- Mobile technology ranked as the most important priority for retail in 2011, according to a recent online poll by Retail U. The respondents were asked to base their results on their key takeaways from the National Retail Federation’s 100th Annual Convention & Expo, in New York City.

Thirty-two percent of the respondents cited mobile technology as most important, followed by cross-channel integration and inventory visibility, with each receiving 21% of the vote. Other major priorities for the year include advanced CRM/loyalty programs (18%) and PCI compliance (8%).

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