Retailers Need to Think Like Restaurants

Made-to-order, personalized products aren’t the norm in the retail world, but in the restaurant and food service worlds, they have always been the rule.

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Comments

- 8:34 PM
andrewelliot says

Lee, as always a thought provoking piece. Totally agree that the experiential side of the physical store environment has been neglected for too long. But wanted to get your thoughts on what percentage of retailers can truly make this switch? Moving to a lower volume, higher cost operational model has to be based on your brands personalized value to the shopper. How many retail brands in the mainstream truly have that value proposition?

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